Fashion and graphic textile designer
Softnest






“A fragile, unearthly prettiness has come out in Laura: she is like a piece of translucent glass touched by light, given a momentary radiance, not actual, not lasting.”
from the play by Tennessee Williams, The Glass Menagerie
Softnest and fragility.
The white dress surrounds the body and plays with transparency and layering to create this look. It is made in zero waste principle from one uncut piece of fabric. White ruffled skirt adds volume styled as the skirt or the top.
Photographer: Anissa Hid
Model: Eugenia Vasiliu
Stylist : Brandy Bikoi
MUA: Sebastian Catalan
Designer: Anja Matičič
Softnest and fragility.
The white dress surrounds the body and plays with transparency and layering to create this look. It is made in zero waste principle from one uncut piece of fabric. White ruffled skirt adds volume styled as the skirt or the top.
Photographer: Anissa Hid
Model: Eugenia Vasiliu
Stylist : Brandy Bikoi
MUA: Sebastian Catalan
Designer: Anja Matičič
”Take me to the moon” 2025 collection













“A true creativity is never expressed in just one way - it is born from the meeting of different worlds. This year, for example, a collection emerged precisely from such a meeting: the one created by Anja Matičič (designer) and Alma Lovrenčič (artist), who combined their languages and visions to give life to something unique.
”
from the article by Marco Palombi,Venezia, una città che… VBRA
https://alessandria.today/2025/06/03/venezia-una-citta-che-vbra/
Editorial posted in @cold.magazine together with designer interview as the part of presentation at VBRA Venezia fashion show:https://thecoldmagazine.co.uk/en/anja-maticic/
The designs explore the tension between structure and fluidity, with flowing silhouettes and voluminous sleeves, using mostly digitally printed fabrics, deadstock upholstery materials and manly zero waste experimental patterns. Each piece tells a story
of movement, emotion, and transformation.
This collection invites the wearer to step into a world where clothing is not just an outfit, but an experience.
The fashion editorial in this portfolio is based on designers own experiences with our communication while changing countriesfor development and showcasing of this project.
Editorial:
Photographer: Qunqing LIU @ellestafish
Artistic direction: Anja Matičič @anjam_design
in Alma Lovrenčič @allmaverse
Designer: Anja Matičič @anjam_design
Artist: Alma Lovrenčič @allmaverse
Models:Laura Gaus @gauslaura
Sarah Amadilovic @amadilovic
Assistant stylist: Anda Dumitriu @itsjustanda
Photographer assistant:Lishan Chen @lisa_chen
MUA: Manon Raynaud @_.trustnob._
Alice Garin @alicegarin_
Clothing collection creative director:
Anja Matičič @anjam_design
Accessories creative director:
Alma Lovrenčič@almaverse
VBRA Venezia photos credits:
Photographers:
Axel Fassio
Alberto Antonacci
Maria Pia Fuoglio
Emma Dalla Benetta
Models:
Tea Monselesan
Giorgia Volpicella
Asia Ksenia
Valentina Raschilla
Ana Maria Miron
Carolina Tiozzo
Editorial posted in @cold.magazine together with designer interview as the part of presentation at VBRA Venezia fashion show:https://thecoldmagazine.co.uk/en/anja-maticic/
The designs explore the tension between structure and fluidity, with flowing silhouettes and voluminous sleeves, using mostly digitally printed fabrics, deadstock upholstery materials and manly zero waste experimental patterns. Each piece tells a story
of movement, emotion, and transformation.
This collection invites the wearer to step into a world where clothing is not just an outfit, but an experience.
The fashion editorial in this portfolio is based on designers own experiences with our communication while changing countriesfor development and showcasing of this project.
Editorial:
Photographer: Qunqing LIU @ellestafish
Artistic direction: Anja Matičič @anjam_design
in Alma Lovrenčič @allmaverse
Designer: Anja Matičič @anjam_design
Artist: Alma Lovrenčič @allmaverse
Models:Laura Gaus @gauslaura
Sarah Amadilovic @amadilovic
Assistant stylist: Anda Dumitriu @itsjustanda
Photographer assistant:Lishan Chen @lisa_chen
MUA: Manon Raynaud @_.trustnob._
Alice Garin @alicegarin_
Clothing collection creative director:
Anja Matičič @anjam_design
Accessories creative director:
Alma Lovrenčič@almaverse
VBRA Venezia photos credits:
Photographers:
Axel Fassio
Alberto Antonacci
Maria Pia Fuoglio
Emma Dalla Benetta
Models:
Tea Monselesan
Giorgia Volpicella
Asia Ksenia
Valentina Raschilla
Ana Maria Miron
Carolina Tiozzo