“A fragile, unearthly prettiness has come out in Laura: she is like a piece of translucent glass touched by light, given a momentary radiance, not actual, not lasting.”   from the play by Tennessee Williams, The Glass Menagerie

Softnest and fragility.
The white dress surrounds the body and plays with transparency and layering to create this look. It is made in zero waste principle from one uncut piece of fabric.  White ruffled skirt adds volume styled as the skirt or the top.


Photographer: Anissa Hid
Model:  Eugenia Vasiliu
Stylist :  Brandy Bikoi
MUA:  Sebastian Catalan
Designer: Anja Matičič

“A true creativity is never expressed in just one way - it is born from the meeting of different worlds. This year, for example, a collection emerged precisely from such a meeting: the one created by Anja Matičič (designer) and Alma Lovrenčič (artist), who combined their languages and visions to give life to something unique. ”   from the article by Marco Palombi,Venezia, una città che… VBRA https://alessandria.today/2025/06/03/venezia-una-citta-che-vbra/

Editorial posted in @cold.magazine together with designer interview as the part of presentation at VBRA Venezia fashion show:https://thecoldmagazine.co.uk/en/anja-maticic/

Editorial:
Photographer: Qunqing LIU @ellestafish

Artistic direction: Anja Matičič @anjam_design in Alma  Lovrenčič @allmaverse
Designer: Anja Matičič @anjam_design
Artist: Alma Lovrenčič @allmaverse

Models:
Laura Gaus @gauslaura
Sarah Amadilovic @amadilovic
Assistant stylist: Anda Dumitriu
@itsjustanda

Photographer assistant:
Lishan Chen @lisa_chen
Clothing collection creative director: Anja Matičič
@anjam_design
Accessories creative director: Alma Lovrenčič
@almaverse

MUA:
Manon Raynaud @_.trustnob._
Alice Garin @alicegarin_

“ Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes. ”   from Diana Vreeland

Styling inspired by 1940s area but with a modern twist.

Photographer:  Anastasiia Aveusurat
Models: Claudia Lucchini, Clémentine Zouaoui  
Stylist : Anja Matičič
MUA: Clémence Helfman
Hairstylist:  Tatiana Gagaeva
Designer: Anja Matičič

Three outfits from design collections came together in one fashion editorial with the photographer Isa who described this project as:

The fashion and art world is a form of escapism. We are drawn towards creation and adapt to new forms of reality that are applicable to the
world’s current trends and patterns.

This project celebrates Anja’s creativity for producing garments that are both unique and forward thinking in design, by weaving
together parts of reality with the  fantastical.

The garments suggest those who wear it are captains of their own universe, not captives. We live in fantasy but are not immune to our harsh environment.

Designer: Anja Matičič
Photographer: Isa Dimaranan
Model: Esperance Grey
Stylist : Jea Parfait Tukina
MUA: Eva Brianceau

Full editorial posted on @juste.un.detail

Paris, an inspiring city, is both creative and young, yet timelessly old, sparking endless ideas and concepts. This ever-changing city serves as an endless backdrop, where bikes fill the streets daily, surrounded by classic Haussmann architecture that’s constantly evolving with ongoing construction.



Photographer: Cestmonochrome
Model, creative director: N’chira Brown
Stylist : Brandy Bikoi
Designer: Anja Matičič

Pictures from this editorial featured in 17:23 magazine (digital and print version) and
BIA magazine