“A true creativity is never expressed in just one way - it is born from the meeting of different worlds. This year, for example, a collection emerged precisely from such a meeting: the one created by Anja Matičič (designer) and Alma Lovrenčič (artist), who combined their languages and visions to give life to something unique. ”   from the article by Marco Palombi,Venezia, una città che… VBRA https://alessandria.today/2025/06/03/venezia-una-citta-che-vbra/

Editorial posted in @cold.magazine together with designer interview as the part of presentation at VBRA Venezia fashion show:https://thecoldmagazine.co.uk/en/anja-maticic/

The designs explore the tension between structure and fluidity, with flowing silhouettes and voluminous sleeves, using mostly digitally printed fabrics, deadstock upholstery materials and manly zero waste experimental patterns. Each piece tells a story
of movement, emotion, and transformation.
This collection invites the wearer to step into a world where clothing is not just an outfit, but an experience.
The fashion editorial in this portfolio is based on designers own experiences with our communication while changing countriesfor development and showcasing of this project.

Editorial:
Photographer: Qunqing LIU @ellestafish
Artistic direction: Anja Matičič @anjam_design
in Alma Lovrenčič @allmaverse
Designer: Anja Matičič @anjam_design
Artist: Alma Lovrenčič @allmaverse
Models:Laura Gaus @gauslaura
Sarah Amadilovic @amadilovic
Assistant stylist: Anda Dumitriu @itsjustanda
Photographer assistant:Lishan Chen @lisa_chen
MUA: Manon Raynaud @_.trustnob._
Alice Garin @alicegarin_
Clothing collection creative director:
Anja Matičič @anjam_design
Accessories creative director:
Alma Lovrenčič@almaverse

VBRA Venezia photos credits:
Photographers:
Axel Fassio
Alberto Antonacci
Maria Pia Fuoglio
Emma Dalla Benetta

Models:
Tea Monselesan
Giorgia Volpicella
Asia Ksenia
Valentina Raschilla
Ana Maria Miron
Carolina Tiozzo